We are huge advocates of the benefits of using 2d animated videos in storytelling, this is the second part of our 1 minute read series on the benefits of using 2d animated video.
Benefit 2: Animated video gives context to your ideas.
If you have a complex idea or even a seemingly straightforward one - your audience needs as much help visually to understand your viewpoint or understand the information posed to them - just because it is familiar to you, does not mean that it is to your audience!
Animated video is an enabler - it helps you give context to your ideas by giving examples perhaps whilst the voiceover talks about the issue - and allows for multiple examples to be illustrated at once so that your message is not only reinforced but more easily understood.
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